Embracing Technology: Human Services Professional Development Day

On Thursday, May 31, ADDP will offer a series of  Professional Development workshops on Technology-related topics. The goal of this day-long devotion to technology is to help  organizations recognize the importance of technology, and to help them find the tools to develop, upgrade and implement new technologies in the areas of Assistive Technology, Administrative efficiencies, and Social Media marketing/outreach.

When registering, be sure to choose a morning and afternoon workshop.

$   95.00  Member Registration (5 or more, $90.00) - REGISTER ONLINE, or BY MAIL
$ 130.00  Non-Member Registration - REGISTER BY MAIL ONLY

Registration fee includes: two workshops, morning coffee, and lunch

Morning Workshops (10 am to 12 noon)

1.1       What’s New in Assistive Technology
Target audience: Direct Support Staff, Managers

This panel will serve to introduce new developments in Assistive Technology to direct support staff, managers working in residential, day, educational, or other support programs. Will include a hands-on component,  a peek into how young adults are using technology before they turn 22, and methods for sourcing devices.   Presenters:  Jeff McAuslin (Easter Seals),  Dawn Matthews (UCP-Berkshire), Catherine Salerno (Worcester Public Schools), Allen Hoffman, Ph.D. (Assistive Technology Resource Center at WPI)

1.2       Social Media Toolbox
Target audience: Marketing,  IT, Fundraising, HR staff, Recruiters

Using social media is no longer optional, but lack of training in and understanding of the growing array of online tools has left many small and medium sized non-profits feeling left out of the loop. Since many organizations have not been trained to best harness the potential of social networking sites, many feel overwhelmed and frustrated and view social media as “just one more thing” on their plate.  This workshop will describe why social media is vital to growing your outreach, as well as the basics of creating, building, and branding online communities. This fun, hands-on, and participative workshop will introduce you to using accounts on Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest.
Presenter: Julia Campbell (J.Campbell Social Marketing)

1.3       Developing a Social Media Policy
Target audience:  HR staff, CIOs, Managers

As social media transparency becomes the norm, many organizations are racing to develop a social media policy that governs who does what, what's OK (and not OK) to say on behalf of the org, and how to handle sticky situations. But even more than legislating these details, the process of creating such a policy can help you and other leaders in your organization engage in important discussions that will mature your organizational culture and help you be better positioned to take advantage of the tools and opportunities at your disposal. In this Idealware seminar we'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic (and dare we say fun?), and why a social media policy is an important milestone of digital maturity.  Presenter: Carol Buckheit (Idealware)

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Afternoon Workshops (1 pm to 3 pm)

2.1       Activities Made Accessible
Target audience: Direct Support Staff, Managers

Recreation is essential for the well-being, physical, and mental health of everyone.   This session will focus on adaptive equipment, concepts and funding sources for many popular recreation activities.   Attendees will also learn about two organizations, the Universal Access Program in Massachusetts and Northeast Passage, that offer adaptive sport and recreation opportunities to people with disabilities and their friends and families Presenter: GiGi Ranno (Universal Access Program), Jen Frye (Northeast Passage)

2.2       Mission-Driven Videos (please note this workshop runs until 3:30 pm)
Target audience: Marketing, Fundraising, HR, Recruiting staff

Isn't it time your organization came alive with dynamic images and stories that motivate people to action? There's nothing like video to tell powerful stories, and YouTube is an incredibly nonprofit-friendly (and free!) tool. By the end of this workshop, you will know all the steps to: Create simple, quality videos that can profoundly impact your ability to move supporters to take action, volunteer, or donate. Choose and use the right video equipment; Edit simple videos. Apply for the YouTube Nonprofit program. Create and customize your nonprofit's YouTube channel. Upload your video to YouTube and add "call to action" overlays. Add videos to website and Facebook pages.  Presenter: Carol Buckheit (NonProfit Media Works)

2.3       De-Mystifying the Cloud
Target audience: Managers, CIOs, HR staff

Learn strategies for using web-based tools to enhance the mission of your nonprofit; whether it be collaboration in the cloud or fundraising & calls to action, there is "an app for that." HMEA will share their experiences and lessons they've learned that have led them to best practices and successful community growth. Includes panel discussion on: The Technology Imperative and emerging trends, Cloud computing, Social media, Collaboration tools. Presenters: Michael Moloney, Ron Barnes, Luis George, and Cheryl Chan  (HMEA)